{"id":1421,"date":"2023-11-22T14:13:34","date_gmt":"2023-11-22T20:13:34","guid":{"rendered":"https:\/\/www.cinop.com.mx\/?page_id=1421"},"modified":"2023-12-04T18:08:28","modified_gmt":"2023-12-05T00:08:28","slug":"paso-a-paso","status":"publish","type":"page","link":"https:\/\/www.cinop.com.mx\/sitio\/paso-a-paso\/","title":{"rendered":"Paso a Paso"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; border_width_bottom=&#8221;6px&#8221; border_color_bottom=&#8221;#FF6600&#8243; custom_margin=&#8221;||1px|||&#8221; custom_padding=&#8221;23px||5px|||&#8221; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.3em&#8221; width=&#8221;124.1%&#8221; custom_margin=&#8221;|-3px||-84px||&#8221; custom_padding=&#8221;41px|0px||||&#8221;]<\/p>\n<p><b>Gestionamos y desarrollamos el paso a paso del proyecto de forma individual o Full <\/b><b>Service<\/b><b>.<\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/NewLogoCinop_mediano.png&#8221; align=&#8221;right&#8221; _builder_version=&#8221;3.22.4&#8243; custom_margin=&#8221;|-30px||||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; border_width_bottom=&#8221;6px&#8221; border_color_bottom=&#8221;#7F7F7F&#8221; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;24px||20px|||&#8221;][et_pb_row custom_padding=&#8221;13px|||||&#8221; custom_margin=&#8221;3px|auto||auto||&#8221; _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L12_V4_DisMetd.png&#8221; align=&#8221;right&#8221; _builder_version=&#8221;3.22.4&#8243; transform_scale=&#8221;132%|132%&#8221; transform_translate=&#8221;-15px|12px&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;|-67px||||&#8221;]<\/p>\n<p>1. Dise\u00f1o metodol\u00f3gico<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|500|||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;|-67px||||&#8221;]<\/p>\n<p>Entendemos y analizamos el tipo de proyecto (exploratorio, descriptivo o causal) por medio de la investigaci\u00f3n, prop\u00f3sito, e informaci\u00f3n que determina el tipo de estudio a realizar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;5px||0px|||&#8221; custom_margin=&#8221;2px|auto|14px|auto||&#8221; _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#FF6600&#8243; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.3em&#8221; transform_translate=&#8221;0px|50px&#8221; transform_translate_linked=&#8221;off&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;-2px|||||&#8221; custom_padding=&#8221;13px||13px|||&#8221;]<\/p>\n<p><b>\u201cTodas sus necesidades en manos de expertos\u201d <\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;0px|0px|0px|0px&#8221; custom_margin=&#8221;|||&#8221; _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L12_V4_DisMtral.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243; transform_scale=&#8221;132%|132%&#8221; transform_translate=&#8221;-57px|-27px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;|-67px||-53px||&#8221;]<\/p>\n<p><b>2. Dise\u00f1o muestral<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text ul_position=&#8221;inside&#8221; module_class=&#8221;divicon5_img&#8221; _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; ul_font=&#8221;||||||||&#8221; min_height=&#8221;50px&#8221; custom_margin=&#8221;|-67px|1px|-30px||&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<ul>\n<li><b>Probabil\u00edstico<\/b><\/li>\n<li><b>No probabil\u00edstico<\/b><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|500|||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;-13px|0px||-56px||&#8221;]<\/p>\n<p>Conocemos el conjunto de estrategias y procedimientos para seleccionar la muestra poblacional objetivo de estudio (universo, estrato, municipios, localidades, etc.,) que cumple con las caracter\u00edsticas estad\u00edsticas para asegurar niveles de precisi\u00f3n.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L12_V4_DisQuest.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243; transform_scale=&#8221;132%|132%&#8221; transform_translate=&#8221;-76px|97px&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L12_V4_ProgSurvey.png&#8221; align=&#8221;right&#8221; _builder_version=&#8221;3.22.4&#8243; transform_scale=&#8221;132%|132%&#8221; transform_translate=&#8221;-252px|94px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;|-67px||47px||&#8221;]<\/p>\n<p><b>4. Programaci\u00f3n de la encuesta<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|500|||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;|-67px||47px||&#8221;]<\/p>\n<p>Offline, Online, CATI<br \/> En las plataformas de CSEntry,<br \/> TESI Gandia , LimeSurvey, WinCati de Sawtooth, CSPro.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;-76px|-67px||||&#8221; custom_padding=&#8221;0px|||||&#8221;]<\/p>\n<p><b>3. Dise\u00f1o de cuestionario<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|500|||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;0px|-67px||||&#8221;]<\/p>\n<p>Dise\u00f1o de acuerdo a objetivos, especificaciones y necesidades de la investigaci\u00f3n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; border_width_bottom=&#8221;6px&#8221; border_color_bottom=&#8221;#FF6600&#8243; custom_margin=&#8221;0px||1px|||&#8221; custom_padding=&#8221;17px||0px|||&#8221; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; custom_padding=&#8221;||22px|||&#8221;][et_pb_row custom_margin=&#8221;21px|auto||auto||&#8221; _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L13_V4_ColectaInfo.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243; transform_scale=&#8221;132%|132%&#8221; transform_translate=&#8221;29px|4px&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;|-67px||-61px||&#8221;]<\/p>\n<p>5.\u00a0<b>Recolecci\u00f3n de informaci\u00f3n<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;|-63px||-63px||false&#8221; custom_padding=&#8221;|141px||||&#8221;]<\/p>\n<p>Obtenemos datos directos de la audiencia mediante encuestas, entrevistas cara a cara, telef\u00f3nicas y Online, mistery shopping, evaluaciones y observaciones directas o\u00a0 In situ que permiten conocer mejor a los clientes o consumidores y entender la actualidad del mercado y sus competidores.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;9px||49px|||&#8221; custom_margin=&#8221;2px|auto|14px|auto||&#8221; _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text module_id=&#8221;procesar&#8221; _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#FF6600&#8243; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.3em&#8221; transform_translate=&#8221;0px|50px&#8221; transform_translate_linked=&#8221;off&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;-27px|||||&#8221; custom_padding=&#8221;13px||13px|||&#8221;]<\/p>\n<p><b>\u201cTodas sus necesidades en manos de expertos\u201d <\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_margin=&#8221;34px|auto||auto||&#8221; _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L13_V4_Host.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243; transform_scale=&#8221;132%|132%&#8221; transform_translate=&#8221;-14px|-48px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; transform_translate=&#8221;-64px|-57px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;28px|-67px||||&#8221; custom_padding=&#8221;12px||12px|||&#8221;]<\/p>\n<p>6.\u00a0<b>Hosting\u00a0<\/b><br \/> <b>Almacenamiento de datos<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_line_height=&#8221;1.3em&#8221; transform_translate=&#8221;-70px|-54px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-23px|-30px||45px||&#8221;]<\/p>\n<p>Seguridad de\u00a0 sus proyectos a trav\u00e9s de servidores de alto rendimiento protegidos contra fallas con control de acceso seguro m\u00faltiple y vigilancia las 24 horas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L13_V4_Codifica.png&#8221; _builder_version=&#8221;3.22.4&#8243; transform_scale=&#8221;132%|132%&#8221; transform_translate=&#8221;29px|4px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; transform_translate=&#8221;-28px|23px&#8221; custom_margin=&#8221;28px|-67px||||&#8221; custom_padding=&#8221;12px||12px|||&#8221;]<\/p>\n<p><b>7. Codificaci\u00f3n<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_line_height=&#8221;1.3em&#8221; transform_translate=&#8221;-31px|20px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-23px|-40px||||&#8221;]<\/p>\n<p>No solo etiquetamos, relacionamos conceptos y definimos las categor\u00edas sobre las que tratan los datos y tema de la investigaci\u00f3n, esto nos permite organizar la informaci\u00f3n para poder examinarla y analizarla de forma estructurada.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L13_V4_ProcAnalisis.png&#8221; _builder_version=&#8221;3.22.4&#8243; transform_scale=&#8221;132%|132%&#8221; transform_translate=&#8221;8px|51px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;76px|-67px||41px||&#8221; custom_padding=&#8221;12px||3px|||&#8221;]<\/p>\n<p><b>8.\u00a0<\/b><b>Procesamiento y an\u00e1lisis<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-13px|-244px||41px||&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<p>Generamos las tablas deseadas para sus necesidades de investigaci\u00f3n o le proporcionamos los datos en una herramienta de evaluaci\u00f3n.\u00a0 Ponemos a tu alcance herramientas estad\u00edsticas \u00a0(SPSS, R, Quantum, Power Query, Power Pivot).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L13_V4_Dashboard.png&#8221; _builder_version=&#8221;3.22.4&#8243; transform_scale=&#8221;132%|132%&#8221; transform_translate=&#8221;-33px|10px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; transform_translate=&#8221;79px|-224px&#8221; custom_margin=&#8221;28px|-1px||||&#8221; custom_padding=&#8221;12px||12px|||&#8221;]<\/p>\n<p><b>9.\u00a0Dashboard<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_line_height=&#8221;1.3em&#8221; transform_translate=&#8221;78px|-218px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-23px|11px||||&#8221;]<\/p>\n<p>Gesti\u00f3nanos, monitorizamos y analizamos de forma visual la informaci\u00f3n los indicadores clave de desempe\u00f1o (KPI), m\u00e9tricas y datos fundamentales a incluir seg\u00fan objetivo de estudio.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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