{"id":1342,"date":"2023-11-08T17:46:41","date_gmt":"2023-11-08T23:46:41","guid":{"rendered":"https:\/\/www.cinop.com.mx\/?page_id=1342"},"modified":"2023-12-04T18:10:48","modified_gmt":"2023-12-05T00:10:48","slug":"sectores_e_industria","status":"publish","type":"page","link":"https:\/\/www.cinop.com.mx\/sitio\/sectores_e_industria\/","title":{"rendered":"Sectores"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; border_width_bottom=&#8221;6px&#8221; border_color_bottom=&#8221;#FF6600&#8243; custom_margin=&#8221;||-48px|||&#8221; custom_padding=&#8221;23px||0px|||&#8221; locked=&#8221;off&#8221;][et_pb_row custom_margin=&#8221;-11px|auto||auto||&#8221; _builder_version=&#8221;3.22.4&#8243; min_height=&#8221;58.6px&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;1.3em&#8221; custom_padding=&#8221;41px|||||&#8221;]<\/p>\n<p><b>Sectores e industrias<\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/NewLogoCinop_mediano.png&#8221; align=&#8221;right&#8221; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; border_width_bottom=&#8221;6px&#8221; border_color_bottom=&#8221;#7F7F7F&#8221; custom_margin=&#8221;47px|||||&#8221; custom_padding=&#8221;36px||4px|||&#8221;][et_pb_row _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L15_V4_Numero1.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221;]<\/p>\n<p><b>Consumo &amp; <\/b><b>Retail<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.3em&#8221;]<\/p>\n<p>Alimentos y bebidas<br \/> Botanas, dulces y golosinas<br \/> Moda y calzado.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L15_V4_Numero2.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;|||-44px||&#8221;]<\/p>\n<p><b>Healthcare<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;|-42px||-42px||&#8221;]Estudios con m\u00e9dicos (Cartera amplia de especialidades m\u00e9dicas)<br \/>\nEstudio con radi\u00f3logos<br \/>\nEstudios con pacientes<br \/>\nFarmac\u00e9uticos.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_margin=&#8221;16px|auto||auto||&#8221; _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;||13px|||&#8221;]<\/p>\n<p>Ayudamos a las compa\u00f1\u00edas de productos de consumo y retail a explorar, identificar e implementar el equilibrio correcto de opciones estrat\u00e9gicas que mantendr\u00e1n su negocio hoy y lo transformar\u00e1n para que sea relevante ma\u00f1ana.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;||13px|||&#8221;]<\/p>\n<p>Recibir\u00e1s recomendaciones bien fundamentadas y procesables sobre estrategias pr\u00e1cticas en el mercado farmac\u00e9utico, Tenemos la receta para tu \u00e9xito.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;0px||0px|||&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L15_V4_Image01.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L15_V4_Image02.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; border_width_bottom=&#8221;6px&#8221; border_color_bottom=&#8221;#FF6600&#8243; custom_margin=&#8221;||-48px|||&#8221; custom_padding=&#8221;23px||0px|||&#8221; locked=&#8221;off&#8221;][et_pb_row custom_margin=&#8221;-11px|auto||auto||&#8221; _builder_version=&#8221;3.22.4&#8243; min_height=&#8221;58.6px&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; border_width_bottom=&#8221;6px&#8221; border_color_bottom=&#8221;#7F7F7F&#8221; custom_margin=&#8221;48px|||||&#8221; custom_padding=&#8221;36px||4px|||&#8221;][et_pb_row _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L16_V4_Numero3.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221;]<\/p>\n<p><b>Movilidad<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.3em&#8221;]Autos<br \/>\nMotos<br \/>\nCl\u00ednicas de autos.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L16_V4_Numero4.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;|||-44px||&#8221;]<\/p>\n<p><b>Financieros<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;|-42px||-42px||&#8221;]Bancos<br \/>\nSeguros<br \/>\nFinanzas.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_margin=&#8221;16px|auto||auto||&#8221; _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;||13px|||&#8221;]<\/p>\n<p>Un estudio de movilidad sirve para identificar y dimensionar problem\u00e1ticas que requieren soluci\u00f3n, y sobre \u00e9stas proponer acciones.<br \/> Un estudio de movilidad debe evaluar tres aspectos: demanda, oferta y las interacciones entre ambos.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;||13px|||&#8221;]<\/p>\n<p>El estudio financiero se convierte en una parte fundamental en cualquier proyecto de inversi\u00f3n. Toda la informaci\u00f3n recogida nos permitir\u00e1 hacer el\u00a0<b>an\u00e1lisis de riesgos de un proyecto<\/b>\u00a0y evaluar en profundidad su viabilidad.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;0px||0px|||&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L16_V4_Movilidad.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L16_V4_Finanzas.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; border_width_bottom=&#8221;6px&#8221; border_color_bottom=&#8221;#FF6600&#8243; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;23px||12px|||&#8221; locked=&#8221;off&#8221;][et_pb_row custom_margin=&#8221;9px|auto||126px||&#8221; _builder_version=&#8221;3.22.4&#8243; min_height=&#8221;5.6px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;1.3em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|13px||-23px||&#8221; custom_padding=&#8221;|0px||||&#8221;]<\/p>\n<p><b>Nuestras 4 herramientas para medir el reconocimiento de marca<\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; custom_margin=&#8221;-1px|||||&#8221; custom_padding=&#8221;34px||26px|||&#8221;][et_pb_row _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L17_V4_Numero5.png&#8221; _builder_version=&#8221;3.22.4&#8243; custom_margin=&#8221;|||-25px||&#8221; custom_padding=&#8221;|||0px||&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;|-48px||-184px||&#8221;]<span style=\"color: #002060;\"><b>El reconocimiento de marca<\/b><\/span> es imprescindible para cualquier empresa que compita en un mercado con un nivel m\u00ednimo de competencia, se considera a la marca como un factor clave para facilitar la conexi\u00f3n entre el negocio y el publico objetivo.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; custom_margin=&#8221;-19px|||||&#8221; custom_padding=&#8221;32px||28px|||&#8221;][et_pb_row custom_padding=&#8221;||0px|||&#8221; _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.3em&#8221;]<\/p>\n<p><b>Notoriedad espont\u00e1nea<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;|||-15px||&#8221;]<\/p>\n<p>Nos enfocamos en individuos que mencionan una marca espont\u00e1neamente dentro de una categor\u00eda de productos, sin diferenciar el orden.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.3em&#8221;]<\/p>\n<p>Test de recuerdo<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;|-18px||||&#8221;]<\/p>\n<p>Se trata de investigar en el individuo\u00a0 si recuerda el anuncio, si lo ubica correctamente dentro de su categor\u00eda de producto, si recuerda la marca asociada y el grado de conocimiento sobre los beneficios transmitidos en el anuncio.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_image src=&#8221;https:\/\/www.cinop.com.mx\/sitio\/wp-content\/uploads\/2023\/10\/L17_V4_4Cate.png&#8221; _builder_version=&#8221;3.22.4&#8243; transform_scale=&#8221;112%|112%&#8221; transform_translate=&#8221;4px|69px&#8221; custom_margin=&#8221;-196px|||||&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.22.4&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.3em&#8221;]<\/p>\n<p><b>Notoriedad sugerida<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#7F7F7F&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;|||-15px||&#8221;]<\/p>\n<p>Nos enfocamos en individuos que mencionan una marca espont\u00e1neamente dentro de una categor\u00eda de productos, sin diferenciar el orden.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text _builder_version=&#8221;3.22.4&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#002060&#8243; 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_builder_version=&#8221;3.22.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.22.4&#8243;][et_pb_text text_font_size=&#8221;20px&#8221; text_orientation=&#8221;center&#8221; _builder_version=&#8221;3.22.4&#8243; link_option_url=&#8221;https:\/\/www.cinop.com.mx\/sitio\/mapa-del-sitio\/&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#00B0F0&#8243; custom_padding=&#8221;25px||&#8221;]<\/p>\n<p>Mapa del Sitio<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.4&#8243; border_width_bottom=&#8221;6px&#8221; border_color_bottom=&#8221;#FF6600&#8243; custom_margin=&#8221;||-48px|||&#8221; custom_padding=&#8221;23px||0px|||&#8221; locked=&#8221;off&#8221;][et_pb_row custom_margin=&#8221;-11px|auto||auto||&#8221; _builder_version=&#8221;3.22.4&#8243; min_height=&#8221;58.6px&#8221;][et_pb_column 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